A major provider of international services and B2B gaming solutions, Nektan, signed an agreement with Newlette.
Thanks to the freshly inked deal, Nektan will be able to use Newlette’s technology to enhance its Player Management solutions. Newlette developed 48 machine learning algorithms in order to increase customer value, loyalty, and entertainment.
Gary Shaw, Chief Executive Officer at Nektan:
“In a fiercely competitive market, providers must ensure their platform is highly data driven for it to succeed. “The implementation of these new services will offer our white labels an increased player lifetime value, lower costs and better analytics to drive improved acquisition..”
Dr Gary Katzman, Chief Operating Officer at Newlette:
“Newlette lives by the mantra: ‘We provide clients with the right offer, at the right time, every time’. We are in the entertainment game, so let’s entertain our clients.“
