The social gaming start-up Playtrex, is going to launch long awaited full version of Wild Poker social casino. This Tel Aviv-based developer of casino software, has released the beta version on 25th August this year, however players still need to wait for an official release.
Wild Poker offers Texas Holde’em, however the game has additional RPG-like twist. Players choose their characters which need to be upgraded with new abilities and skills, thanks to which higher retention may be obtained. The game-play resembles such a popular computer games like Hearthstone.
The company conducted 12 months of thorough research in order to understand players’ behaviour and expectations. Thanks to this, Wild Poker has one main goal – to create as fascinating player-experience as possible. The company strives to offer a product that will create high monetization and retention. Long lasting studies were helpful when creating the balance between in-game economy and each and every power up. The Wild Poker social casino offers a totally unique game mechanism, what will surely evoke big attention of players. Playtrex highly experienced team has investigated various casino games in order to better understand what the main problems of its players are.
Daniel Kashmir, Playtrex CEO:
“Social gaming is booming, so we think that the timing for a fresh new take on the genre is perfect. Nowadays, social poker, once the jewel of social casino gaming, is being abandoned by players because there is too much of the same out there. In addition, the user acquisition market has become saturated, and the low retention rates fired back as monetization issues.”
“Wild Poker is a new kind of social poker game offering a different experience,” added Kashmir. “Wild Poker addresses a larger market by providing an added layer of strategy which is appealing to both strategy gamers and social poker players, resulting in a high monetization and in a journey that keeps players coming back for more.”
