A company specializing in esports events, Unikrn, signed a deal with MGM Resorts International.
Thanks to the signed deal with MGM Resorts International, Unikrn will get an access to LEVEL UP compound where esports events are going to be hosted. Unikrn’s plan is to host tournaments on Fridays and Saturdays with interesting prizes that include cash, exclusive experiences at MGM Resort and UnikoinGold tokens.
Unikrn CEO says:
“Although we’ve worked with casinos to bring in esports and gaming communities before, this outshines everything else. The Las Vegas Strip attracts millions of visitors from all over the world, and Unikrn will be hosting esports tournaments in one of its traffic centers.
The fact is, major casino groups are paying attention to esports, and Unikrn is the team the MGM Grand trusts to execute this transition. And it couldn’t come a moment too soon. Young adults today lack an interest in slot machines and traditional gambling. You can reskin the same game with 1,000 different themes and the typical esports-aged fan will walk right by.
Our own staff of esports fanatics in our Las Vegas office notices that stagnation. One of our employees recently stayed in the city and told me that he walked past hundreds of slot machines looking for something to do after work.
He ended going back to his room and played League of Legends on his laptop; the casinos didn’t earn a dime. Obviously, traditional entertainment destinations have a lot of room to grow in appealing esports and gaming fans. MGM is leading the way with Unikrn by bringing regular esports tournaments to LEVEL UP.”
