A major online casino operator, William Hill, signed a content deal with iSoftBet in order to expand its offering.
Thanks to the signed deal, William Hill will get an access to the slots collection developed in iSoftBet’s studios. Games from iSoftBet are highly recognizable in every corner in the world, what makes this developer one of the most popular in the casino industry.
Michael Probert, Head of Business Development at iSoftBet:
“We are thrilled to be able to strengthen our product offering with land-based versions of some of our most popular games and to help William Hill offer its players greater access to our slots. Players now expect to be able to spin the reels on their favourite games regardless of whether they are playing on the desktop, mobile, or in their local betting shop, so it is a priority of ours to ensure we deliver this to them.”
Andrew Sackey, Director of Product and Content at William Hill:
“The release of the Isoftbet games provides our customers with Omni-channel content, innovation in 3D reels and great branded titles. The games are also exclusive to William Hill in the UK landbased sector, making William Hill the only place where you can play these titles.”
